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Document Type

Book

Department/Program

Education

Publication Date

2017

Book Title

Personality, Design, and Marketing: Matching Design to Customer Personal Preferences

Publisher

Routledge

City

London

First Page

64

Last Page

82

Abstract

Albert Szent-Gyorgi, the 1937 Nobel laureate whose research focused on the composition, isolation, and nutritional uses of Vitamin C, was known to have said "Discovery consists of seeing what everybody has seen and thinking what nobody has thought" (Buettner and Schafer, 2006, p. 6). This chapter describes an illustration of Szent-Gyorgi's maxim in applying the results of research about the communicative aspects of children's artwork to emerging inquiry about personality-sensitive designs in marketing.

ISBN

9780566087844

Personality Communicated in Children's Digital and Non-Digital Drawings: Inferences for Market Research

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