Date Thesis Awarded

5-2009

Document Type

Honors Thesis

Degree Name

Bachelors of Arts (BA)

Department

Psychology

Advisor

Cheryl L. Dickter

Committee Member

Jeanine Stefanucci

Committee Member

Jason Danner

Abstract

The primary aim of this study was to investigate the effects of race, gender, and clothing style on stereotype activation. A priming study was designed to determine if the categorization of stereotypic words (as determined by reaction time) would differ as a function of the presentation of prime pictures displaying social targets who differed by race, gender, and clothing style. Forty undergraduate participants took part in the study; their task was to respond with a button press as to whether the word presented after the prime was a positive or negative word. The primary hypothesis that race, gender, and clothing style would each affect the speed of stereotypical word categorization was not supported by the behavioral data. However, there was some evidence that participants' reaction times were affected by the type of word presented after the primes. Additionally, it was expected that negative words would be categorized faster following the presentation of target individuals wearing casual clothing as compared to more formal clothing; results provided support for this hypothesis with faster reaction times found for more professional clothing sets. Overall, hypotheses were partially supported, although several limitations of the study are noted. Implications for the stereotyping literature as well as applications for business settings are discussed.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Comments

Thesis is part of Honors ETD pilot project, 2008-2013. Migrated from Dspace in 2016.

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