Date Thesis Awarded

4-2017

Document Type

Honors Thesis

Degree Name

Bachelors of Arts (BA)

Department

American Studies

Advisor

Charles McGovern

Committee Member

Sarah Glosson

Committee Member

Arthur Knight

Abstract

The Marvel Cinematic Universe is currently one of the most commercially successful entertainment brands in American popular culture, with a range of film franchises and television series under its banner. Although the brand maintains its popularity with various demographics, the casting choices in Doctor Strange (2017) generated controversy among Marvel fans and critics alike for excluding people of color or reducing them to villains and sidekicks. This thesis examines the online commentary surrounding the casting and marketing of Doctor Strange to evaluate how social media users on Reddit, Tumblr, and Twitter come to understand race and gender through the Marvel Cinematic Universe films and how executives and filmmakers react to the push for racial diversity in Hollywood.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.