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Personality, Design, and Marketing: Matching Design to Customer Personal Preferences
Albert Szent-Gyorgi, the 1937 Nobel laureate whose research focused on the composition, isolation, and nutritional uses of Vitamin C, was known to have said "Discovery consists of seeing what everybody has seen and thinking what nobody has thought" (Buettner and Schafer, 2006, p. 6). This chapter describes an illustration of Szent-Gyorgi's maxim in applying the results of research about the communicative aspects of children's artwork to emerging inquiry about personality-sensitive designs in marketing.
Harris, J. (2017). Personality as reflected in children's digital and non-digital drawings: Inferences for marketing research. In G. Moss (Ed.), Personality, design, and marketing: Matching design to customer personal preferences (pp. 64-82). New York: Gower/Taylor & Francis.