Document Type

Article

Department/Program

Education

Publication Date

4-2010

Journal

Community College Review

Volume

37

Issue

4

First Page

313

Last Page

332

Abstract

Community college leaders serve as linchpins for framing meaning on campus. The current pressures on institutions (given declining financial resources, demands for accountability, changing faculty ranks, and societal need for new knowledge) require presidents to juggle multiple priorities while presenting a cohesive message to campus constituents. This study examined how the presidents at nine community colleges communicated with college constituents and framed the meaning of those communications to help the college community make sense of ongoing change. Interviews with the presidents, as well as with key administrators, faculty members, and staff members, revealed that the presidents used emissaries to disseminate information in four distinct ways. Study findings also showed that the presidents framed the meaning of their communications through visionary framing (emphasizing future possibilities), step-by-step framing (emphasizing the immediate next steps required to achieve institutional goals), or connective framing (emphasizing dialogue and collaborative learning).

DOI

10.1177/0091552110362744

Keywords

college presidents, communication strategies, leadership, organizational change

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